Our Spring 2021 Cohort is now underway. Contact us to learn more about our next Cohort.

The next Lab begins Fall 2021.

Capture at least 3X ROI by engaging with passionate food consumers, micro-influencers and other non-competing plant-based food brands.

Who qualifies for the lab?

We’re looking for plant-based food brands that are interested in:

Challenging legacy food brands – and winning

Building powerful connections directly with customers

Offering healthier products to people looking to reduce animal product intake

Embracing their environmental and animal rights benefits

Creating an enduring digital community to fuel brand growth for years to come

Distributing their products at retail, via DTC models or through restaurants

We’ve worked with some of the biggest brands in the world.

How does the lab work?

Our immersive six-week interactive lab gives you exclusive access to the consumer-driven growth experts at IOVIA, impactful guest speakers in the marketing and innovation spaces, and a cohort of plant-based food brands to collaborate with and learn from. The lab is highly collaborative and creative – and built to catalyze growth that will drive a minimum of 3X ROI.

Create your custom consumer-driven growth strategy

Get regular one-on-one access to the IOVIA team

Hear from experts in marketing, innovation and change

Collaborate with other plant-based food brands

Learn how to tell compelling purpose-driven stories

Work directly with consumers in our lab environment

Meet our brand-building and community leadership team.

IOVIA team members have devised strategies and driven community execution for some of the most recognizable brands in the world.

Shelley KuipersChairperson & Founder

A serial entrepreneur who’s mastered the art of building brand communities through innovation, marketing, smart tech, crowdsourcing, and more. Founder of IOVIA, Chaordix, Stormworks and Adventure Capital.

Rob DawsonCEO

The brains behind developing successful business strategies for both Fortune 500, challenger brands and growing enterprises. New business models are his niche, and he’s got over 20 years of experience to back it up.

Ryan DeGamaDirector of Digital Storytelling

Ryan brings his extensive expertise in digital storytelling to the development of marketing strategies that accelerate brand communities. He is a writer of many things, covering pro basketball, writing movies, television and now comic books.

Our team

Indra HayreDEI Consultant – Guest Speaker

While her passion for diversity and inclusion began with a focus on the outdoor industry, Indra integrates her lived experience, knowledge, and problem solving skills into all aspects of life, weaving a diversity and inclusion lens into everything she touches. She is the founder of the non-profit Incluskvity and a Diversity and Inclusion Consultant.

Jason MathisDirector of Client Success

Leading IOVIA’s client engagements in both Europe and North America, Jason plays a central role in our technology steering committee. His background crosses account management for F500 companies, along with leadership roles in customer service and education internationally.

Alicja PeszkowskaCommunity Strategist

A communications professional and project manager with special focuses in brand strategy, community engagement, content creation and event production. Her extensive experience and curiosity frequently spark new ideas.

Jasmine GrantCommunity Marketing Manager

With a focus in community and digital media management, Jasmine applies her experience in campaign development, photography, influencer marketing, and more, to help turn consumers into loyal brand ambassadors.

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